I wrote a post a while back about Why Everyone Should Have A Side Hustle. Within that post, I said that I wasn’t a fan of MLM’s (Multi-Level Marketing by Direct Sales companies, Network Marketing) and that I didn’t think the poor souls that did them made any real money from them. Just to be clear, it’s not actually the products or companies themselves that I dislike. It’s their crappy sales and marketing techniques and this I believe is why so many crash and burn within a short time after they join an MLM.
Quite a few people I know are part of various different MLM’s and I often cringe at their badly written sales copy they dress up as inspiring Facebook posts. Please, for your sake and the sake of my sanity, stop with the 1980’s style advertorial sales copy. It’s rubbish. And it’s probably half the reason as to why nobody is buying your products. The other big reason is that you are constantly banging on about this fantastic lifestyle you have because you sell this product and how everyone you know should also sign up to selling it. And how wonderful the company is to work for. I know that your life isn’t amazing as I also see you posting about being skint, not being able to afford to go out, not going on holiday and how you’ve nothing to wear and can’t afford to buy something new.
Ok, so stop. Stop copy and pasting the rubbish lines your upline is giving you. Stop copying the same lines every other MLM person in the world is using. It’s time you actually told us about the products you are selling.
SHOW DON’T TELL
IT’S TIME TO DITCH WHAT YOU’VE BEEN TOLD
1. YOUR MLM IS A BUSINESS. TREAT IT LIKE ONE
2. LOOK LIKE A PRO
3. STOP RECRUITING!
What a lot of MLM folk forget is that most people don’t actually want to sign up to join this remarkable company you are working for. They have jobs and lives, maybe even a side hustle like I said they needed (they listened to me). They just want to buy the pot of moisturiser and be left alone to use the product. If they like it, they’ll buy more. And if you aren’t a nasty pushy salesperson, they will likely be ok with you suggesting other products. If you constantly bang on about the discounts they will get if they sign up and all the bonus trips to Skegness they will earn, you will put them off. Because that’s not what they want. They just want the product.
5. TAKE GREAT PHOTOS
7. CREATE MAILING LISTS
8. STOP SPAMMING!
Tagging – do not tag me (or anyone else) in a post that is not relevant to me! Ever! Tagging a load of people into a Twitter post is just spam. It’s like begging for a share, a like even, oh please just give me a god damn retweet. It stinks of desperation and makes you look really unprofessional. Stop doing it. Before I block you. Tagging me anywhere, be it Twitter, Facebook, Instagram even sending me a Snapchat that isn’t relevant, is the fastest way to get me to not ever buy from you.
Events and Groups – do not add anyone without their permission. Sure, invite them. But auto adding makes me want to hurt your fingers so you can’t tap to add anyone else. It’s very bad manners on your part and it clogs up my newsfeed with your badly written posts about your latest crazy offers. Go away!
Can you see how none of these methods is showing me your products or encouraging me to buy?