Quite a few people I know are part of various different MLM’s and I often cringe at their badly written sales copy they dress up as inspiring Facebook posts. Please, for your sake and the sake of my sanity, stop with the 1980’s style advertorial sales copy. It’s rubbish. And it’s probably half the reason as to why nobody is buying your products. The other big reason is that you are constantly banging on about this fantastic lifestyle you have because you sell this product and how everyone you know should also sign up to selling it. And how wonderful the company is to work for. I know that your life isn’t amazing as I also see you posting about being skint, not being able to afford to go out, not going on holiday and how you’ve nothing to wear and can’t afford to buy something new.
Ok, so stop. Stop copy and pasting the rubbish lines your upline is giving you. Stop copying the same lines every other MLM person in the world is using. It’s time you actually told us about the products you are selling.
SHOW DON’T TELL
If I don’t know anything about it, I don’t know the benefits of it. I don’t know how it can help me. What value will it bring me? How can I actually use it? You aren’t selling me the products based on its sizzle (what it can do for me and why I need it) most of the time you are selling it on price, which is pointless.
IT’S TIME TO DITCH WHAT YOU’VE BEEN TOLD
1. YOUR MLM IS A BUSINESS. TREAT IT LIKE ONE
A nicely laid out business page, with a strong header image and using all the functionality that business pages provide, will set you apart from a lot of the other MLM’s out there. Be different. Be businesslike.
2. LOOK LIKE A PRO
I’m not saying you need to invest in a load of photography equipment, your phone is absolutely fine. But look at your surroundings. Placing a product on the floor to photograph it is fine (so long as the floor is clean) but when I can see clutter and mess in the background and the lighting is that poor you’ve massive shadows across your product, then it looks amateur. You’re a business, not an amateur.
Don’t just think that by posting a photo of the product I’m instantly going to want to buy it. Where’s the sizzle? Write a good description that tells me the benefits of this product and what value it will add to my life. Check your spelling, grammar and punctuation are right and don’t be too informal, no text type talk. Remember, professional, business-like.
3. STOP RECRUITING!
A lot of MLM people jump from one company to another. This is actually another annoying thing when they constantly post on Facebook, but anyway. So it’s important that you can carry your customers with you wherever you may go. One of the ways to do is this through building up your own personal brand, ie your own (business-like) social media presence. And a simple way to start is via a blog.
5. TAKE GREAT PHOTOS
When you post a poor image of your products, not only does it not show your product off but it also doesn’t show you off. Now I’m not overly keen on massive self-promotion, but you have to give the right impression. And the impression you want to give is that you are motivated, keen and totally professional. This increases your know, like and trust factor so people are more confident in buying from you.
And on a side note there whilst we’re talking about photos. Back to the point about using a Facebook business page. You know when you post those drunken photos to your personal page that you are also using for your MLM business? What message do you think that sends out when you are trying to sell me a juice cleansing detox programme, product thing? Yep, not a good one.
Video is the absolutely ideal way to show off your products. Make short, clear, good videos demonstrating your products. Have a beauty product, grab a model and show us how it works. Makeup; do a makeover. Kitchenware; cook me up a storm. Show off your products in action but do not just sit there telling me about them, waving them to the camera and telling me about this month’s special offer. If you make me feel that this product is exactly what I need, by showing me its benefits, the cost will be irrelevant.
And sure all your friends might see your video but who cares what the neighbours think! This is your dream, your job and your quest for a better life. Are you willing to do what others won’t in your quest? Because I bet most other MLM people won’t make the videos. Go for it!
7. CREATE MAILING LISTS
Make yourself aware of the new GDPR regulations in regards to email sign-ups, data security and how you use those email address. Once GDPR comes into law on May 25th 2018 you can be fined for misuse of someone’s private data. And that includes their email address.
8. STOP SPAMMING!
Tagging – do not tag me (or anyone else) in a post that is not relevant to me! Ever! Tagging a load of people into a Twitter post is just spam. It’s like begging for a share, a like even, oh please just give me a god damn retweet. It stinks of desperation and makes you look really unprofessional. Stop doing it. Before I block you. Tagging me anywhere, be it Twitter, Facebook, Instagram even sending me a Snapchat that isn’t relevant, is the fastest way to get me to not ever buy from you.
Events and Groups – do not add anyone without their permission. Sure, invite them. But auto adding makes me want to hurt your fingers so you can’t tap to add anyone else. It’s very bad manners on your part and it clogs up my newsfeed with your badly written posts about your latest crazy offers. Go away!
Can you see how none of these methods is showing me your products or encouraging me to buy?
9. TIME MANAGEMENT
10. BE CONSISTENT
And be persistent whilst being consistent. There will be days when you think you are talking to yourself and that nobody is reading your posts or liking your beautiful photos. But keep on keeping on. Rome wasn’t built in a day!