Having good SEO on your blog is vital if you want your hard work to be taken seriously. This may sound harsh. But a badly presented blog usually has bad SEO. It won’t rank very well and it won’t share very well on social media. These are all vital if you want your blog to be a success. Whether you’re writing for your own personal blog or a business blog you want it to be read by as many people as possible. Good SEO will ensure that. I see so many bloggers every day that are sharing content that just doesn’t have the fundamentals of even basic SEO
So where do you start if you want to get your SEO right on your blog? You start with the basics.
1. TITLE AND DESCRIPTION
2. ALT ATTRIBUTES
Tagging your images with alt tags is missed by so many. Every image needs to have a description that gives the search engine a clue as to what it’s about. A description, again, what it’s all about and the alt tags. When a page loads, if the images don’t load for whatever reason then the alt tag will show instead. But also, the alt tag is used for audio descriptions of pages for those that cannot see the page. Think about the file names you give your images. This is how a lot of copyright fraud is detected. The infringers don’t remove the original file information so it becomes easily searchable. By calling your files something that’s related to the title of your post, this will also help your images rank.
3. PRETTY URL’S
You also need to link to internal content. Reference previous blog posts. Link related posts up at the end of your blog. The aim is yes to create a good internal linking system, but also to offer up more content for your readers to consume and keep on your site for longer.
5. LEARN TO SPELL
6. GET YOUR DOT COM
Having your own website is cheap as chips these days. I’ll talk more about hosting in a minute. Securing your own dot com domain is the best thing you can do for your blog. It also is a step in the right direction for building your personal brand. As a blogger, you really should have a very varied set of technical skills and one of those should be using self-hosted WordPress and being able to create at least a basic website. There are plenty of great themes out there and tons of tutorials on YouTube. If you’re planning on growing your blog and are in it for the long haul then invest in a good domain name now.
Whilst I’m talking about domains. When you get yours, set up the mailbox. It just looks about a million times more professional when you use your domain name as your email. Using Gmail for business is not cool.
7. GET YOUR WORD COUNT UP
8. KEEP IT REGULAR
9. SITE SPEED
10. OPEN GRAPH DATA
Twitter has this great functionality called Twitter Cards. It allows you to share a link to your post and the correct sized image comes up, along with the title and a link, and it’s all contained within the post. All nice and neatly. Here’s one of mine. It’s easy to click on to read the post. And you get great stats in your Twitter Analytics from them.
TOOLS TO USE
Yoast – this is an SEO dream and does all the leg work for you. As well as sorting out your titles and descriptions it tells you if your writing is any good or not and what changes to make. Like having your own sub editor without paying the fee.
WPSSO – this one does all your open graph data stuff. There is an upgrade but the free version is great for the basics. For a business, the upgrade is worth it and there are add ons for your schema markup and location stuff.
Grammarly – just install this on your Chrome browser and honestly, you’ll wonder how you ever managed before you had it. You might also want to go over some old posts and edit them with this tool. It’s like the angel spelling bee sent to correct all your misplaced commas.