Having a blog is also good for your business. If you are like me, a consultant (and agency owner) then blogging is a way to demonstrate your knowledge and abilities. As an entrepreneur, it can help you to grow your audience. For product-based businesses it’s a way to show the human side of your business, demonstrate your goods and show some behind the scenes of how it all works.
You’d think with blogging being so mainstream it would be easy enough to start one. Well, yes it is. But every day I see questions within business groups from people asking how they start one. So here are my tips on how to get started and I even made you a pretty infographic to go with it, for you to Pin and share.
CHOOSE A NICHE
CHOOSE A PLATFORM
I started out on Blogger, which is part of Google. It was pretty much the main one back then. I wouldn’t use it now. There are others such as Squarespace, Wix and the free version of WordPress. Personally, I wouldn’t use any of them. There are restrictions on them all and you will run into problems eventually.
A self-hosted WordPress site also gives you far more functionality and creativity when it comes to designing your site. But I’ll come to that when we talk about branding.
PICK A NAME
If you’re planning on growing your blog into some form of business then also check on Companies House to make sure there isn’t already a business registered with that name. You may not be in a position of going through the formal process of registering a business right now, but if it’s in the plan, be prepared.
If you’re like me and your actual name is shared by lots of other people then you might want to use a variation of your own name or nickname. There are several Sam/Samantha Martin’s who are writers, a couple of musicians, a fake news story about Shark Tank, a few other business people and me. Marriage isn’t on the cards so I had to come up with a variation that differentiated me from all the others. We ended up with Socially Sam. I may not always be known as that. We’ll see.
CREATE YOUR BRANDING
Branding also includes your writing style. I always write in a very conversational tone, like I’m having a chat with a friend. Others write in a more formal, structured way. This can vary by how you’ve been trained. A traditional journalist will write in a very different style to a hobby blogger. Likewise, the post structure will be very different.
Your branding should be a clear representation of you. Pick colours that you like, not what you think your audience will find pleasing to their eye. If you have a logo then build your brand into that. Just make sure that everything you put out into the big wide blogging world is your brand. You want to be able to catch someone’s eye whilst they are quickly scrolling through their newsfeed. If they know your brand they’ll be able to spot you.
CREATE A SCHEDULE
JUST START YOUR BLOG