When Should I Post?
How Often Should I Post?
Just focus on putting one good Facebook post a day out if that’s where your audience is at.
Don’t Get Hung Up On The Numbers
But, if you are posting good content and your engagement isn’t great then first make sure you’ve got the quality right. Check things like your website stats. I’ve seen posts on Facebook that look like tumbleweed but they are getting loads of click-throughs to the website. At the end of the day, your goal should always be to get the traffic to your website as that is where the sale is. Your goal shouldn’t be to get likes on posts. If your engagement is low then ask yourself if it is the quality of the post or is that the content isn’t resonating with your audience.
Quality Every Time