When Should I Post?
I get asked a lot about the best times to post on social media. There is no definitive answer to this one and it’s like asking how longs a piece of string. You need to post when and where your audience is going to see your posts. There’s no point posting all your content on Twitter when all your leads come from Facebook. Likewise, there’s no point posting in a morning if the vast majority of your audience isn’t awake or online yet. Perhaps they aren’t one of those that get up at 5am.
How Often Should I Post?
Just focus on putting one good Facebook post a day out if that’s where your audience is at.
Don’t Get Hung Up On The Numbers
I mentioned this the other week in my Social Media Mistakes. Do not buy likes, followers or views. Eventually, you will get caught out. You will look stupid. And if you’re a blogger doing it then you are going to land yourself in a whole heap of trouble with the brands you’ve worked with.
But, if you are posting good content and your engagement isn’t great then first make sure you’ve got the quality right. Check things like your website stats. I’ve seen posts on Facebook that look like tumbleweed but they are getting loads of click-throughs to the website. At the end of the day, your goal should always be to get the traffic to your website as that is where the sale is. Your goal shouldn’t be to get likes on posts. If your engagement is low then ask yourself if it is the quality of the post or is that the content isn’t resonating with your audience.
Quality Every Time