Is Your Content Relevant To Your Customer
If you are creating content to get the instant sale, then you might as well give up now. Content marketing is by far the most popular form of marketing at the moment, but it’s also a long game. You aren’t going to win over any customers in 90 minutes here, no matter how many goals England score.
Is Your Content Timely For Your Audience?
This is just another aspect of understanding your customer and what content they want to consume. A Facebook Live may not actually suit your audience, They may prefer a pre-recorded video that they can watch in their own time. Or your audience might be readers who prefer a good written blog post. Once you understand your audience and the type of content they consume, then you can better understand what platform they will prefer it to be delivered on.
Have you Got Your Content Theme Right?