Is Your Content Relevant To Your Customer
Is Your Content Timely For Your Audience?
Have you Got Your Content Theme Right?
This is one I should have covered in my social media mistakes video a few weeks ago. But, what is your content about? I see so many videos these days that are literally the business owner talking about themselves or their business and what they do. Boring. You aren’t solving anyone’s problems with that. Actually, you are just boring your audience to death with it. Your content is not about you. It’s actually nothing to do with you. It’s about your audience and what they want to see. It’s about the problems they have that you may be able to solve. Not everyone who consumes your content will hire you or buy from you. And that’s ok. But every piece of content you put out must have the potential to help someone and deliver some value to someone. Otherwise, you really are wasting your time.