JANUARY BRINGS FRESH…………. HEADLINES!
AND IT’S ONLY THE START OF FEBRUARY!
Lots of people understand the technical aspects. How to tweet, different Facebook post types, pages, groups, events, live streaming etc etc. Plenty understand how to create funnels, make videos, take nice photos etc. But unless that is just part of your overall marketing strategy, then what you are doing on social just becomes fragmented and dilutes your overall message.
IT’S NOT A SIDESHOW
So yes, having someone do all your social media for you is great, but do they understand your business as a whole? Do they understand marketing in general? Do they understand any business at all?
IT’S NOT NEW ANYMORE
But as the captain of your ship (that’s you the business owner) take control of the direction your social media is going in and make sure everyone else knows about it. Last week we talked about getting your family and friends to be your cheerleaders for your Micro Biz. Well, this is you now leading the cheerleaders from the front!