First dates can be stressful. And coming up with first date questions without sounding like you are interrogating your date can be tough
Social Media Isn’t The Shiny New Toy Anymore
Social Media Isn’t The Shiny New Toy Anymore
JANUARY BRINGS FRESH…………. HEADLINES!
Then Facebook’s Mark Zuckerberg made a big long statement about something to do with seeing more of the crap your family you don’t like but it’s not appropriate to unfriend them, post. And that he no longer thinks anyone should see what publishers or businesses post. You don’t get to have a say in that, he made the decision for you. And then last week the New York Times published an epic study on how Twitter is full of bots and lots of public figures, influencers and generally people who should know better, aren’t that popular at all and they’ve been buying their followers all along. Hardly groundbreaking since I wrote about faking your online presence two years ago! But it was hard-hitting enough to make it circulate the globe and raise many a manicured eyebrow. Whether they were raised in fear or not remains to be seen.
AND IT’S ONLY THE START OF FEBRUARY!
SOCIAL CHANGE
MARKETING BASICS
Lots of people understand the technical aspects. How to tweet, different Facebook post types, pages, groups, events, live streaming etc etc. Plenty understand how to create funnels, make videos, take nice photos etc. But unless that is just part of your overall marketing strategy, then what you are doing on social just becomes fragmented and dilutes your overall message.
IT’S NOT A SIDESHOW
So yes, having someone do all your social media for you is great, but do they understand your business as a whole? Do they understand marketing in general? Do they understand any business at all?
IT’S NOT NEW ANYMORE
We know that social media isn’t the shiny new toy in the box anymore. It’s that really important part of your business that actually needs to be taken care of. Don’t just hand it over to someone and then have no knowledge or input of what’s going on. If you’ve ever read my post about When Tweets Go Toxic, you’ll know that one bad tweet can kill a reputation stone dead. Just look at all the examples we saw of this before Christmas. People being pulled off tv shows, sacked from roles, publicly embarrassed. It’s not nice when it happens and can cause lasting damage. So it’s important to have a good grip of what is going on socially. But likewise, if a tweet can break you, it can also make you.
GO SHOPPING
SOCIAL HELP
Start taking your social media seriously. It’s not the new thing you don’t know how to use anymore. It’s mainstream and huge amounts of people use it a lot every day. Even my Mum sent her first tweet yesterday! Start to take it seriously and part of your overall marketing, not just a sideshow someone else can deal with. Call in an expert to help guide you through the process, come up with ideas, integrate it, even help you do it. That would be me by the way if you didn’t notice the hint.
But as the captain of your ship (that’s you the business owner) take control of the direction your social media is going in and make sure everyone else knows about it. Last week we talked about getting your family and friends to be your cheerleaders for your Micro Biz. Well, this is you now leading the cheerleaders from the front!
Read My Latest Blogpost
Watch My Latest Video
What Is Work Life Balance?
Have you ever been told that you work too much? Do you feel that it is not really work because you enjoy it? Is there such a thing as work-life balance?