As my own businesses primarily operate online, most of the tools I use are based on content creation and social media management. But given that everything in business now is being geared towards being internet friendly, it’s even more imperative that business owners master not just these these tools but the online digital world in general.
I use Buffer to curate other people’s content to share with my audience. This will be blog posts and articles from trustworthy sources and reliable publications. With buffers queuing system it means that I can just click on something I like to add it to my Buffer.
I use Hootsuite to set up time specific posts. For example, if I post a new blog on a Monday I’ll then set up specific times that I want that blog post shared again to my social accounts, in 1 week, 1 month, 2 months, 3 months time etc. I also use it to set up my Instagram posts.
Both HootSuite and Buffer offer a free service if you are a light user with a couple of accounts.
Using these tools means that my business content is taken care of and I can then deal with replies and tweet about the stuff I’m interested in, like what’s on the tv or football.
START-UP BONUS TIP
I’d love to know what your favourite start-up tool would be? Or what one bit of advice would you give to someone just starting out? Let me know in the comments below.